Material Detail

Being an entrepreneur often means pursuing your dream even in the face of rejection. Fashion company Sseko Designs is a for-profit social enterprise developed to help women in Uganda improve their lives through higher education. It was founded by entrepreneur Liz Bohannon, who has a passion for Ugandan women. She was even able to pitch her idea on the reality show Shark Tank to try and secure additional funding. However, none of the funders agreed to provide capital for the firm. Liz remains undeterred by the rejection. She is adamant that her firm will successfully create social change and lead to better income opportunities for Ugandan women. This case will discuss the motivation behind the creation of Sseko Designs, its major accomplishments, its participation on ABC’s Shark Tank, and future opportunities for success.

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