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IKEA is a favorite among customers searching for well-designed products at low prices. IKEA stores sell ready-to-assemble furniture, appliances, and household goods. Today the firm is the largest furniture retailer in the world, with 139,000 employees operating in 43 countries. Germany is the firm’s largest market, followed by the United States and France. Its large range of products includes furniture, food, large items such as cabinetry, and smaller items such as kitchenware, décor, and small plants. IKEA also operates restaurants within their stores.

IKEA has become known for its well-designed, low cost products, its eco-friendly initiatives, and its reputation for a great workplace. Stores also contain a play area for children called Småland. Parents can drop their children off in the play area for up to 1 hour free of charge as they go shopping. This has increased IKEA’s popularity with families. The company has annual sales of about EUR 27 billion (37 billion USD)

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