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The Container Store started gaining in popularity, not only for its eclectic assortment of goods but also for its strong corporate culture. At The Container Store, employees take precedence over shareholders. It was the intention of founders Kip Tindell (the current CEO and chairman) and Garrett Boone (chairman emeritus) to create a work environment where employees can feel valued and loved. Their efforts have met with success: The Container Store’s strong and unique culture has landed it on Fortune’s “100 Best Places to Work in America” for twelve consecutive years. The success of The Container Store also demonstrates that such a “culture of love” can be profitable. Although the retailer has experienced some bumps in its 30-year history, sales have grown approximately 20 percent per year since its founding in 1978. The following sections of this case will provide additional details on The Container’s Store’s employee-centric corporate culture along with how these strengths have translated into the success that The Container Store has become today.

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