From Situational Analysis to Marketing Strategy
For this task, you will be required to assume the role of the marketing manager for a hypothetical mid-sized retail bank. You will need to identify the various trends and environmental impacts that are affecting retail banking and then decide upon a suitable course of action – that is, a competitive marketing strategy.
Because it is a hypothetical retail bank, you have some scope to determine “how” the bank will compete. Obviously, you...Show More