What is intelligent content, and how can it future-proof your content marketing?
In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex – and are becoming increasingly more so.
As anyone who has set out to create or manage content for a business will know, a single business can have at least half a dozen ‘content outlets’ requiring dedicated copy: a website, emails, customer FAQs, staff FAQs, print advertising, social media content, flyers… the list goes on....Show More
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