Material Detail

In today’s multichannel and multi-device world, the content demands placed on a business can be incredibly complex – and are becoming increasingly more so.

As anyone who has set out to create or manage content for a business will know, a single business can have at least half a dozen ‘content outlets’ requiring dedicated copy: a website, emails, customer FAQs, staff FAQs, print advertising, social media content, flyers… the list goes on.

What if there was a way to ‘future-proof’ your content such that you could seamlessly deploy it across any channel – even ones that might not exist yet?

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!

You are being taken to the material on another site. This will open a new window.

Do not show me this again