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The Basics of Business Management - Vol II Marketing, Logistics, Procurement and Law

The Basics of Business Management - Vol II Marketing, Logistics, Procurement and Law

The Basics of Business Management – Vol II is part of the two volumes of The Basics of Business Management book. This is a new approach of putting together material that covers all the major disciplines in business management in one book but in two volumes. It is aimed at both the students and the practitioners in the fields of business studies and economics who require a quick guide book. Vol II highlights the basics of marketing and international business, logistics management, procurement and disposal management and legal issues. To cover all the all the salient issues in business management, you should also read Vol. I. It discusses the distinction between leadership and management; the key aspects of financial management; and the key aspects in economics - micro and macroeconomics. 

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