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"Sexy technical writing…we’ve got to be kidding, right? But no, we aren’t. Good technical writing is powerful and clear and gets the job done. It brings people together and solves problems. Good technical writing purrs and hums like that BMW you plan to be driving someday.What’s not sexy about that? On the other hand, poor technical writing skills may lead to a lifetime of asking people if they want fries with that…or worse, selling vacuum cleaners door to door. There’s no need to ask what’s not sexy about that! WE – your textbook authors – are a team of dedicated writers, tech writing teachers, designers, artists and professionals who are absolutely passionate about technical writing. That’s why we decided to create a text for you that we all loved, a text that would be free and always available to you. Now, that’s sexy." 

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