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Material Detail

The reluctant entrepreneur: How to start up a business and sustain it

The reluctant entrepreneur: How to start up a business and sustain it

Based on personal experience - what motivates someone to start up a new business, the ‘do and don’ts’ of business development, and what creates sustainability over time.

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
June 26, 2018
Date Modified in MERLOT:
May 8, 2021
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division, Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Download book as PDF from this site
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
No

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