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We began with the assumption that MIS is an exciting discipline. Nonetheless we recognized the difficulty of conveying that excitement—especially in a skills book. However, difficult does not mean impossible—and we believe we have created an elegant solution. We hold that learning can be both challenging and fun. Research clearly shows that students want to be challenged in meaningful ways. Finally, we assumed that students recognize and want to emulate good graphic and information design. This is an image-conscious generation with a keen eye for what looks cool. Why not build a book that capitalizes on the eye for graphic design that students already bring to the table?

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