Material Detail
Introduction to Business (OpenStax)
Introduction to Business (2018) covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change.
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More about this material
- Material Type:
- Open (Access) Textbook
- Date Added to MERLOT:
- October 4, 2018
- Date Modified in MERLOT:
- May 17, 2021
- Author:
- Lawrence J. Gittman; Carl McDaniel; Amit Shah; Monique Reece; Linda Koffel; Bethann Talsma; and James C. Hyatt (Senior Contributing Authors), OpenStax/Rice University: Houston, Texas
- Submitter:
-
J.B. Shaw
- Primary Audience:
- College Lower Division
- Technical Format:
- Website
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution 4.0 International
