Material Detail
Electronic Commerce: The Strategic Perspective (2nd ed.)
PDF document This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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More about this material
- Material Type:
- Open (Access) Textbook
- Date Added to MERLOT:
- October 6, 2008
- Date Modified in MERLOT:
- January 23, 2018
- Authors:
-
Leyland F. Pitt
Richard T Watson
Pierre Berthon
George M. Zinkahn - Submitter:
-
Judy Baker
- Primary Audience:
- College General Ed
- Technical Format:
- Website
- Mobile Compatibility:
- Not specified at this time
- Technical Requirements:
- Can also download entire book as PDF from this site.
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Accessibility Information Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution-ShareAlike 3.0 United States
