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Electronic Commerce: The Strategic Perspective (2nd ed.)

PDF document This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.

Keywords:: Business, Economics, e-commerce

Disciplines:

Business / E-Commerce

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Material Type:: Open (Access) Textbook
Date Added to MERLOT:: October 6, 2008
Date Modified in MERLOT:: January 23, 2018
Author:: Leyland F. Pitt
Richard T Watson
Pierre Berthon
George M. Zinkahn
Submitter:: Judy Baker
Primary Audience:: College General Ed
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Technical Requirements:: Can also download entire book as PDF from this site.
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Accessibility Information Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-ShareAlike 3.0 United States