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Material Detail

Electronic Commerce: The Strategic Perspective (2nd ed.)

Electronic Commerce: The Strategic Perspective (2nd ed.)

PDF document This exciting new text provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
Keywords:
Business, Economics, e-commerce
Disciplines:
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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
October 6, 2008
Date Modified in MERLOT:
January 23, 2018
Author:
Leyland F. Pitt
Richard T Watson
Pierre Berthon
George M. Zinkahn
Submitter:
Judy Baker
Primary Audience:
College General Ed
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Technical Requirements:
Can also download entire book as PDF from this site.
Language:
English
Cost Involved:
no
Source Code Available:
unknown
Accessibility Information Available:
Unknown
Creative Commons:
Creative Commons License
This work is licensed under a Attribution-ShareAlike 3.0 United States

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