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"Eli Lilly's Project Resilience: Anticipating the Future of the Pharmaceutical Industry" icon

Eli Lilly's Project Resilience: Anticipating the Future of the Pharmaceutical Industry

This "case describes changes facing the structure of the pharmaceutical industry as a result of new science and untenable cost structures and options Eli Lilly is considering on how to alter its business model to capitalize on those changes." The Learning Objective is "to introduce students to the issues inherent in 'making strategy' in terms of very significant environmental turbulence -- to introduce them to the strengths and weaknesses of scenario planning as a tool, and to give them practice in making strategic choices."

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