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"Nike Considered: Getting Traction on Sustainability" icon

Nike Considered: Getting Traction on Sustainability

"Hannah Jones is Nike's new VP of Corporate Responsibility. Jones wants the company to be a leader in creating sustainable footwear, and develops a strategy for working with the product units. Questions remain about whether Nike is on the right track and if the company is doing enough." The case explores "the role of a particular tool -- 'The Considered Index' -- as a vehicle for making Nike's products more "sustainable."... Show More

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