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"SunPower: Focused on the Future of Solar Power" icon

SunPower: Focused on the Future of Solar Power

"SunPower designed, manufactured and delivered high efficiency solar electric technology worldwide." This "case describes the company’s dilemma on whether to try and maintain market share through a strategy of differentiated technology or through pricing. The "case focuses on the role of the learning curve in building competitive advantage, asking how SunPower can compete against rivals that are many times larger than it is in an industry that is almost certainly subject to significant learning effects. Also introduces students to the challenges inherent in investing in alternative energy."
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