"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was searching for new competitive advantages in China's increasingly competitive yet heavily regulated airline industry. Ecommerce was being looked to as one growth strategy." The purpose of this case is to "explore how the local business and consumer environments affect the ability of a firm in a developing market to copy a Western 'best practice.'"
You just viewed Ecommerce at Yunnan Lucky Air
. Please take a moment to rate this material.
Search by ISBN?
It looks like you have entered an ISBN number. Would you like to search using what you have
entered as an ISBN number?
Searching for Members?
You entered an email address. Would you like to search for members? Click Yes to continue. If no, materials will be displayed first. You can refine your search with the options on the left of the results page.