Material Detail

"Ecommerce at Yunnan Lucky Air" icon

Ecommerce at Yunnan Lucky Air

<"In 2008, China-based Lucky Air, a low cost, domestic airline modeled after Southwest Airlines in the United States, was searching for new competitive advantages in China's increasingly competitive yet heavily regulated airline industry. Ecommerce was being looked to as one growth strategy." The purpose of this case is to "explore how the local business and consumer environments affect the ability of a firm in a developing market to copy a Western... Show More


More about this material


Log in to participate in the discussions or sign up if you are not already a MERLOT member.
zeeshan khokhar
zeeshan khokhar (Student)
6 years ago
What should be most effective policy which the management could adopt to bring cost effectiveness to their company?
Time spent reviewing site: 2