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The Near Beer simulation demonstrates the difficulty of managing supply with customer demand and exemplifies the Bullwhip Effect in supply chain management. In essence, the simulation will show how difficult it is to match production and supply as customer demand changes. The free, limited use, Near Beer simulation has two levels, novice and expert. The novice level provides sufficient interaction for students to attempt to match inventory with customer demand. This simulation is appropriate to use in a principles of marketing course, to supplement the class discussion, and might be introduced at the conclusion of the first class session, to be completed by the end of the week, or conclusion of the class topic discussion.

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