The Market-led Organization
This online textbook/course is presented as a unit for a marketing class. "Marketing means different things to different people. How do you decide who to aim a campaign at? If you already have a background in marketing, this unit will improve your understanding of market orientation and (going to market). It also assesses the importance of managing key internal and external relationships." The unit is divided into two sections: Understanding marketing orientation and Managing a market-led organiztion.