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Material Detail

"Contemporary Marketing" icon

Contemporary Marketing

This is a free, online textbook offered by Google Books. The book is modeled on a Principles of Marketing course.  Some of the content is not available, as it is copyrighted material, although most of the content is there.

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More about this material

Material Type:
Open (Access) Textbook
Date Added to MERLOT:
May 21, 2010
Date Modified in MERLOT:
May 21, 2010
Authors:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Accessibility Information Available:
Unknown
Creative Commons:
No

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