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"How to Direct Market Your Beef portrays how one couple used their family’s ranch to launch a profitable, grass-based beef operation focused on direct market sales. Jan and Will Holders’ compelling real-life experiences, with numerous instructional guideposts along the way, provide valuable tips for direct marketing beef from slaughtering to sales. A special Entrepreneurs section features farmers and ranchers – four of whom received or benefited from Sustainable Agriculture Research and Education (SARE) program grants – who demonstrate real-life successes in direct marketing sustainably raised food in innovative ways. How to Direct Market Your Beef is not a book about market analysis and theory. See the Resources section for a list of such materials.

The book was reviewed by SARE staff as well as Jim Goodman, beef producer, Wonewoc, Wis.,A. Lee Meyer, University of Kentucky Extension, Peggy Sechrist, beef producer, Fredericksburg, Texas, and Michael A. Smith, University of Wyoming. Every effort has been made to make this book as accurate as possible and to educate the reader. This text is only a guide, however, and should be used in conjunction with other information sources on direct marketing. The editor, author and publisher disclaim any liability, loss or risk, personal or otherwise, which is incurred as a consequence, directly or indirectly, of the use and application of any of the contents of this book."

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