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"How to Direct Market Your Beef" icon

How to Direct Market Your Beef

"How to Direct Market Your Beef portrays how one couple used their family’s ranch to launch a profitable, grass-based beef operation focused on direct market sales. Jan and Will Holders’ compelling real-life experiences, with numerous instructional guideposts along the way, provide valuable tips for direct marketing beef from slaughtering to sales. A special Entrepreneurs section features farmers and ranchers – four of whom received or benefited from Sustainable Agriculture Research and Education (SARE) program grants – who demonstrate real-life successes in direct marketing sustainably raised food in innovative ways. How to Direct Market Your Beef is not a book about market analysis and theory. See the Resources section for a list of such materials. The book was reviewed by SARE staff as... Show More
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