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The Winning Media Companies of Tomorrow

Tom Glocer, CEO of Thomson Reuters, discusses the imperative for media companies to embrace new technologies in order to survive the next decade of change.

Keywords:: marketing strategy, information management, direct marketing, technology, ad serve-up, tom glocer, marketing, growth, information technology, strategy, online advertising, digital marketing, electronics, information systems, video, competition, distribution, advertising, interviews, targeted advertising, thomson reuters, north america, product development, operations, classifieds, business

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Business / Management / Entrepreneurship

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Material Type:: Presentation
Date Added to MERLOT:: July 6, 2011
Date Modified in MERLOT:: July 18, 2018
Author:: Mindgate Media
Submitter:: Lisa Lewin
Primary Audience:: College General Ed, College Lower Division, College Upper Division
Technical Format:: Video

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: No
Creative Commons:: This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 United States