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This book has been written for junior, middle and senior managers who do not work in accounting or finance but who need to know what happens in accounting and finance! By the end of the book, you will

1. Be able to distinguish between and use the three major financial statements
   1. Income Statement
   2. Balance Sheet
   3. Cash Flow Statement
2. Carry out an analysis of financial data using a variety of techniques, including ratio analysis
3. Carry out a qualitative analysis of financial and non financial data
4. Review the annual report and accounts of organisations, including the notes of explanation found in those reports
5. Identify trends and strategies contained in financial and non financial data and reports

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