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Marketing for the Non-Marketing Manager - Basics

Marketing for the Non-Marketing Manager - Basics

This is the first of a series of four books on marketing. As everyday consumers of goods and services we are surrounded by marketing. When we do our weekly shop at the supermarket, we are greatly influenced by such things as advertising, pricing, buying inducements, display and attractive packaging.  Most of us do not fully understand these but we are persuaded by them when we make a purchase. Likewise,...

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