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This is a white paper created for the AppNation Conference with insights from The Nielsen Company’s Mobile Apps Playbook.

"To better understand the growing popularity of mobile apps—and help all players in the mobile ecosystem figure out how to profit from their growth—The Nielsen Company launched the Mobile Apps Playbook in December 2009. The most recent version of the study was released in September 2010 and was based on an August 2010 survey of more than 4,000 mobile subscribers who had reported downloading a mobile app in the previous 30 days. This white paper summarizes some of the findings of the Nielsen App Playbook study and was created for the first-ever AppNation Conference, held in San Francisco in September 2010."

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