Material Detail

The State of Mobile Apps

The State of Mobile Apps

This is a white paper created for the AppNation Conference with insights from The Nielsen Company’s Mobile Apps Playbook.

"To better understand the growing popularity of mobile apps—and help all players in the mobile ecosystem figure out how to profit from their growth—The Nielsen Company launched the Mobile Apps Playbook in December 2009. The most recent version of the study was released in September 2010 and was based on an August 2010...

Show More

Quality

  • User Rating
  • Comments
  • Learning Exercises
  • Bookmark Collections
  • Course ePortfolios
  • Accessibility Info

More about this material

Comments

Log in to participate in the discussions or sign up if you are not already a MERLOT member.