Material Detail

eMe: event music experience

The case study tells the start up of a new music platform for live concerts on the Internet. The real protagonists of the case tell in an interactive videointerview how the first concert worked, from the initial idea until the web realization, with the help of web 2.0 tools. The student´s challenge consists in elaborate the digital marketing plan for the next event on the platform....

Keywords:: Digital Marketing Plan, Music plattform, Internet, Marketing, Music Industry

Disciplines:

Business / Marketing

Go to Material

Bookmark / Add to Course ePortfolio

Create a Learning Exercise

Add Accessibility Information

Rate

Add a Comment

Quality

Peer Review
User Rating
Comments
Learning Exercises
Bookmark Collections
Course ePortfolios
Accessibility Info

Report Broken Link
Report as Inappropriate

More about this material

Material Type:: Case Study
Date Added to MERLOT:: July 17, 2012
Date Modified in MERLOT:: May 13, 2018
Authors:: Manuel Alonso, IE Business School
Maria Luisa Mendez, IE Business School
Submitter:: Martin Rodriguez
Primary Audience:: College General Ed, College Upper Division, Professional
Technical Format:: Website

Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-NoDerivs 3.0 Spain