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eMarketing: The Essential Guide to Online Marketing

        

eMarketing: The Essential Guide to Online Marketing

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This is a free, open textbook from Saylor Foundation.'eMarketing: The Essential Guide to Online Marketing by Rob Stokes, a marketing guru and CEO of Quirk eMarketing, Sarah Blake, and his team of QuirkStars, consolidates 11 years of real marketing experience doing online marketing at Quirk into a full length textbook that draws on both academic theory and practical experience. It is intended for third and fourth year marketing students, this textbook covers all of the important aspects of online... More
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Material Type: Open Textbook
Technical Format: PDF
Date Added to MERLOT: January 04, 2013
Date Modified in MERLOT: January 15, 2015
Author:
Send email to rob.stokes@quirk.biz
Submitter: Cathy Swift

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Primary Audience: College General Ed, College Upper Division, Graduate School
Mobile Compatibility: Not specified at this time
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Language: English
Cost Involved: no
Source Code Available: unsure
Accessibility Information Available: unsure
Creative Commons: Creative Commons License
This work is licensed under a Attribution-NonCommercial-ShareAlike 3.0 United States
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