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Market Share Sophisms

Market Share Sophisms

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps students learn to 1) explain the concept of market share and what it means to competitors in business and to consumers ; 2) explain why measures of market share are often somewhat arbitrary; 3) identify different concepts of "monopoly" and evaluate their usefulness; and 4) discuss reasons why large-scale production may be an advantage or a disadvantage to a business firm.


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