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Material Detail

Market Share Sophisms

Market Share Sophisms

This is a lesson plan to illustrate the concept of market share and market power through a linked article. The plan helps students learn to 1) explain the concept of market share and what it means to competitors in business and to consumers ; 2) explain why measures of market share are often somewhat arbitrary; 3) identify different concepts of "monopoly" and evaluate their usefulness; and 4) discuss reasons why large-scale production may be an advantage or a disadvantage to a business firm.
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Material Type:
Drill and Practice
Date Added to MERLOT:
October 23, 2001
Date Modified in MERLOT:
June 12, 2018
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College General Ed
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
No
Creative Commons:
No

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