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Business "Urban Legends"


Business "Urban Legends"

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This site refutes some of the common "urban legends" that are discussed in International classes. For example, many Marketing texts discuss the naming of the Chevrolet Nova, which sold poorly in Spanish-speaking countries because its name translates as "doesn't go" in Spanish. According to this website, that is false. There is additional explanation provided as well as links to articles about the "legend." At the current time, only 6 are discussed, but more may be... More
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Material Type: Reference Material
Date Added to MERLOT: May 07, 2002
Date Modified in MERLOT: November 24, 2015
Submitter: Cathy Swift


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Primary Audience: College General Ed
Mobile Compatibility: Not specified at this time
Language: English
Cost Involved: no
Source Code Available: no
Accessibility Information Available: no
Creative Commons: unsure
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