Material Detail

This textbook provides exploration into building, leading, and thriving in global organizations in an increasingly flat world. The authors define ”Flat world“ as one whereservice industries that dwarf manufacturing industries in terms of scale and scope,an Internet that pervades life and work, andnetworks define modern businesses, whether service or manufacturing. Carpenter and Dunung's text is designed to speak to technologically-savvy students who see national borders as bridges and not barriers.

The authors use the lexicon of international business, and additionally, develop students' knowledge of international contexts with the aim that they may launch, run, and work in any organization that is global in scope (or is wrestling with global competition or other global threats).  The textbook is organized in 5 Sections:

• Section 1 introduces the global business course and concludes with a chapter on seizing global opportunities.
• Section 2 develops student knowledge about key facets of the global business environment, while
• Section 3 develops knowledge about how a student or organization can exploit opportunities in that global environment.
• Section 4 is devoted to entrepreneurship in a flat world — this section will explore why the entrepreneurial context is changing, provide lenses for identifying and capitalizing on entrepreneurial opportunities, and
• Section 5 shows how key organizational activities can be managed for global effectiveness. Every chapter has five enumerated learning objectives, each of these five sections concludes with a short summary (”Key Takeaways“) and five review questions.

In addition, each chapter concludes with a mini case on a unique global business that encompasses the topics shown in the chapter. The authors even provide a set of end-of-chapter questions that are mapped to AACSB learning standards, so that you will be able to measure how well students are grasping course content that aligns with the AACSB guidelines. 

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