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Research Methods for Business and Marketing

Research Methods for Business and Marketing

This textbook was used in a research methods class for a lower-division college business program. It is about 300 pages long and covers the fundamentals of business research including theoretical underpinnings, quantitative methods, and qualitative methods. The book started as three different open source books by Bhattacherjee, Blackstone, and Price but I modified those works significantly and then added my own new material. It is published...

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