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Research Methods for Business and Marketing

Research Methods for Business and Marketing

I use this textbook in a research methods class for a lower-division college business program. It is about 300 pages long and covers business research fundamentals, including theoretical underpinnings, quantitative methods, and qualitative methods. The book started as three different books by Bhattacherjee, Blackstone, and Price, but I modified those works significantly and added my own new material. It is published under a...

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