Material Detail

This textbook was used in a research methods class for a lower-division college business program. It is about 300 pages long and covers the fundamentals of business research including theoretical underpinnings, quantitative methods, and qualitative methods. The book started as three different open source books by Bhattacherjee, Blackstone, and Price but I modified those works significantly and then added my own new material. It is published under a Creative-Commons-Share Alike license so other instructors can modify it as desired. Interested people should visit the website to find a link to the accompanying R lab book and the source material: icochise.com.

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