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An Analysis of League of Legends: Sports as a Marketing Strategy

An Analysis of League of Legends: Sports as a Marketing Strategy

Professional eSports, especially League of Legends, have rapidly risen in popularity in recent years. Unlike other professional sports and competitions, there are other motivations behind League of Legends eSports. If you watch a Major League Baseball game, the teams are only interested in your viewership. League of Legends wants to see their viewers turn into players. Riot Games, the company behind League of Legends, has successfully used...

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