Here we discuss Instagram as an Organizing System and the use and importance of hashtagging for personal and professional purposes.
Learning Objectives
Students should be able to:
- Describe possible uses and applications of hashtagging and tagging features on the Instagram platform and compare the potential impacts of effective and ineffective tagging
- Produce hashtags to accomplish a specific goal (e.g. personal, marketing, news dissemination, networking, etc.)
Students will be asked to participate and provide feedback through the chat feature in Zoom.
Summary of Tasks and Actions:
- 1 minute - Introduction of Instagram
- 1 minute - Discussion of class prior experience
- Questions:
- Do you currently have an or ever used Instagram?
- What purposes do you think hashtags serve?
- To what extent do you use Instagram and/or hashtags?
- 2 minutes - Overview of Technology/Techniques
- Hashtags allow users to:
- Organize their social media posts
- Make their posts findable or searchable by other users
- Hashtag basics:
- Hashtags always begin with a pound sign, #
- Use simple or short phrases (#longhashtagsarehardtodecipher)
- Why use hashtags?
- Marketing
- For friends and family to track photos
- 4-5 minutes -
Case studies; DESCRIBE how/why/when hashtags can be used
- Social mobilization
- News dissemination
- Marketing / “influencers”
- Possible case study ideas:
- #pumpkinspice
- #jelloshots (517,000) vs. #jello (474,000)
- What’s trending now - compare with Twitter
- 3-4 minutes - APPLY this knowledge to a sample post; Class offers hashtag possibilities for a sample post
(each of us shares one of our posts)
- Matthew (Bread post)
- Marlee (Hogwarts at Universal Studios)
- Joanna (Biltong and Cookie posts)
