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Managing in-location experiences has never been more stressful. Those who must attract and retain customers to sustain their business have never faced such a complex array of challenges as they do today. 

Yet, we know that the public still craves in-location experiences. COVID-19 or no COVID-19, lockdowns or no lockdowns—there will always be a large segment of the money-spending public that wants to experience life outside of their computer screens. 

The goal for big box stores, retailers, entertainment venues, hoteliers, restaurants, and others who depend on in-person experiences remains the same: Create an experience so memorable that a customer will put aside their concerns and return to your location.

We aim to help you achieve this goal with our State of Consumer Behavior 2021 report. With actionable insights directly from the consumer, you may be better positioned to drive revenue and build lifetime customer loyalty in a time when doing so is vital.

This report explains what customers value most from in-location experiences in 2021, why they choose to visit locations in person, and other valuable insights. It takes into account how COVID-19 has altered the mindframe of the typical consumer, and may help you craft your in-location experience around the COVID-conscious consumer—as well as those who do business as usual.

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