Material Detail

Books to read to learn Product Marketing

Product Marketing is the process of increasing product awareness that helps to sell the product to a customer. It is also about pitching a product to all relevant audiences. It is important to analyze to whom we are selling to, channels of communication, positioning the product, price, and product types. Product marketing can provide multiple communication channels, including email, telephone, social media, etc. How to get started in terms of understanding product marketing? Below are the 9 books that can help anyone learn Product Marketing. 

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

Read more : https://leanpitch.com/blogs/9-books-to-read-to-learn-product-marketing

Leanpitch provides online training in Product Owner certification, everyone can use it wisely.Join Leanpitch 2 Days CSPO Certification Workshop in different cities.

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!

You are being taken to the material on another site. This will open a new window.

Do not show me this again