Material Detail

The difference between successful and non-successful businesses is that the former understand their customer.

Gartner's research recently discovered that collecting customer feedback can increase upselling and cross-selling success rates by 15% to 20%. The same report found that customer feedback can also help decrease the cost of retaining those buyers – as companies that actively engage in a voice of customer programs, spend 25% less on customer retention than those that don’t.

The first step of implementing an effective Voice of customer program is to collect customer feedback which is as simple as asking your customers questions to uncover their expectations. There are many different methods to collect customer feedback. To help you get started, here are a few of the most common ways to collect customer feedback.

Leanpitch provides online training in Agile coach certification, CSPO certification, Scrum master certification, so everyone can use it wisely.

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!

You are being taken to the material on another site. This will open a new window.

Do not show me this again