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Material Detail

What is Confirmation Bias in UX and how does it affect UX Resesarch?

What is Confirmation Bias in UX and how does it affect UX Resesarch?

Confirmation bias in UX is people's tendency to favour information that confirms/strengthens their beliefs or values and is hard to dislodge once affirmed.

Keywords:
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More about this material

Material Type:
Open (Access) Journal-Article
Date Added to MERLOT:
October 20, 2022
Date Modified in MERLOT:
October 20, 2022
Author:
 
Submitter:
Fibonalabs Digital
Primary Audience:
Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Yes
Creative Commons:
Unknown

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