Material Detail

In January 2015, after several stints at the U.S. Department of State and a New York communications consultancy, Medora Brown packed her bags and moved to Kenya to pursue a passion for social enterprise. She had been accepted as a communications fellow at Sanergy, a company providing modern sanitation facilities to the country's urban slums and converting human waste into a wide variety of end products including fertilizers that improved crop yields and insect-based animal feed. In April of 2015, she was appointed communications manager, and she decided to try and make her mark at the company.

Learning Objective

To learn the opportunities and challenges of driving social media strategy for an organization with different brands and stakeholders; design social media strategies to engage target audiences and accomplish specific business goals (goal driven social media); prioritize and make choices on implementing a social media strategy for an organization with limited resources; and, develop and communicate social media measurement plans to an executive audience.

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