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Security Awareness for a Secure coding culture

With the decent exposure I have had with Application Security, I know one thing for sure: Application Security is often ignored, under-supported and alienated. Whenever the topic is raised to the stakeholders (CISOs, Customers, Project development teams, etc.) to understand their perception of AppSec, the response we get is almost unanimous, that AppSec is complex, expensive, and infuriating. Lack of knowledge and visibility often leaves the stakeholders asking, "Where to position AppSec, and how do we go about it"? And often, those questions go unanswered or, more precisely, uncorrected. Why uncorrected? because as most of them comprehend, AppSec is not a puzzle piece that has to be placed before or after another piece; AppSec is the Tabletop on which the puzzle pieces should be placed and solved. 

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