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This paper is part of an ongoing study of the popular music industry and its audience now being conducted by the Survey Research Center, Institute for Social Research at The University of Michigan under the direction of Dr. Stephen B. Withey. Itoriginated ina graduate seminar in sociology at The University of Michigan. Dr. John Lofland provided helpful guidance and assistance during the time inwhich interviews were carried out. I am also greatly indebted to the many members of the popu- lar music industry who gave of their time so graciously to be interviewed at length.

Funds for this project were generously supplied by the Department of Sociology, The University of Michigan, under NIMH Training Grant #5-T01-MH10244, and later by NIMH Grant #1-R0-1-MK 17064-01. A study of "Teenage Response to Rock and Roll Protest Songs" is also available through the Institute for Social Research.