Material Detail

This is a link to a collection of min-cases studies that can be used in a Marketing class. Most of the cases are one page. The page provides the name of the case study as well as the topic. One can check the link to the case itself and another to the teaching notes.

Since the cases are so short, they can be introduced in class, assigned as homework, or assigned to small groups.

A synopsis of each case is provided here:Reference (cmu.edu)

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