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Maine Turnpike Toll Discounts

The text for this case is a coupon and survey distributed on the Maine Turnpike in 1995 as part of an experiment in using toll reductions to induce travelers to use the road during off-peak times on summer weekends. Discussion of the case introduces students in microeconomics to many of the concepts they will learn in the principles course, and the case is especially well-suited to teaching on the very first day of class....

Disciplines:

Business / Economics / Micro

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More about this material

Material Type:: Drill and Practice
Date Added to MERLOT:: January 2, 2023
Date Modified in MERLOT:: March 9, 2023
Author:: Ann Velenchik, Wellesley College
Submitter:: Cathy Swift

Primary Audience:: College General Ed, College Lower Division
Technical Format:: Website
Mobile Compatibility:: Not specified at this time
Language:: English
Cost Involved:: No
Source Code Available:: Unknown
Creative Commons:: This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International