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Material Detail

What is Customer Relationship Management?

What is Customer Relationship Management?

By the end of presentation, learners will be able to:

  • Explain how the relationship orientation arose within marketing.
  • Explain the concept of Customer Relationship Management (CRM).
  • Describe how Companies use Technology in CRM.
Keywords:
Relationship Management, CRM
Disciplines:
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More about this material

Material Type:
Collection
Date Added to MERLOT:
February 28, 2023
Date Modified in MERLOT:
April 15, 2023
Author:
 
Submitter:
Wendy Freckleton
Primary Audience:
College Lower Division, College Upper Division, Graduate School, Professional
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Yes
Creative Commons:
Unknown

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