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"Will You Pay More Just for the Brand?" icon

Will You Pay More Just for the Brand?

In this very simple and fun exercise, students have to choose between two identical products – but one has the advantage of a very strong brand versus an unknown brand – will your students pay more just for the brand and why?

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More about this material

Material Type:
Assignment
Date Added to MERLOT:
January 18, 2024
Date Modified in MERLOT:
January 18, 2024
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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