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"Does Product Augmentation Matter?" icon

Does Product Augmentation Matter?

In this task, students will review a billboard ad, which promotes a benefit derived from product augmentation. Students will then discuss the role and value of augmenting a product.

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More about this material

Material Type:
Assignment
Date Added to MERLOT:
January 19, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Upper Division
Technical Format:
Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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