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Material Detail

For and Against of the Main Segmentation Bases

For and Against of the Main Segmentation Bases

This is a 25-minute video on YouTube. Segmentation bases underpin the design and selection of targets markets and are a critical strategic marketing decision. This video works through the main segmentation bases, namely geographic, demographic, psychographic, behavioral, benefits sought - and outlines the for and against of each segmentation approach....

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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
January 20, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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