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Material Detail

Difference Between a Primary and Secondary Target Market

Difference Between a Primary and Secondary Target Market

This is a 9-minute video presented on YouTube.This video explains the difference between a primary target market and a secondary target market. It is not that the company has a second target market, but a secondary target market is one that is not directly targeted yet the firm's marketing mix is able to fulfill some or most of the consumers' needs....

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More about this material

Material Type:
Tutorial
Date Added to MERLOT:
January 20, 2024
Date Modified in MERLOT:
January 24, 2024
Author:
 
Submitter:
Cathy Swift
Asian American, Native American, Pacific Islander Serving Institution Hispanic Serving Institution
Primary Audience:
College Lower Division, College Upper Division
Technical Format:
Video, Website
Mobile Compatibility:
Not specified at this time
Language:
English
Cost Involved:
No
Source Code Available:
Unknown
Creative Commons:
No

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