Material Detail

Marketing is an interesting and challenging profession. I have spent my entire career in the marketing field. Firstly, in the corporate sector, followed by a stint in entrepreneurship, and then in academia and online education.

In many regards, marketing education is quite different to teaching other business disciplines. This is because the scope of marketing spans into interdisciplinary areas, such as finance, human resources, logistics, and analytics.

Plus, marketers need understanding of psychology, strategy, communication, product design, staff motivation, numbers and pricing, trade and channel relationships, as well as many more skill areas.

In addition to its broad scope, marketing needs to be taught from both a theoretical and practical perspective, in a field that is constantly evolving.

That’s why I believe that effectively teaching marketing is quite a challenging task, and that’s why I prepared this list of my top 10 tips for teaching marketing.

This will delete the comment from the database. This operation is not reversible. Are you sure you want to do it?

Thank you for reporting a broken "Go to Material" link in MERLOT to help us maintain a collection of valuable learning materials.

If you feel this material is inappropriate for the MERLOT Collection, please click SEND REPORT, and the MERLOT Team will investigate. Thank you!

You are being taken to the material on another site. This will open a new window.

Do not show me this again