Material Detail
Principles of Marketing -
Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
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More about this material
- Material Type:
- Open (Access) Textbook
- Date Added to MERLOT:
- February 29, 2024
- Date Modified in MERLOT:
- July 25, 2024
- Author:
- Libretexts
- Submitter:
-
Cathy Swift
- Primary Audience:
- College Upper Division
- Technical Format:
- Website
- Mobile Compatibility:
- Not specified at this time
- Language:
- English
- Cost Involved:
- No
- Source Code Available:
- Unknown
- Creative Commons:
-
This work is licensed under a Attribution-NonCommercial-ShareAlike 4.0 International
