LinkedIn is the most influential platform amongst the B2B marketers as it helps them generate 80% of the leads.
One just can’t say that the social media marketing is just for B2C. But it did opened doors for B2B domains to put out the content and build a relative community online. B2B social media is far more distinct than that of B2C in terms of language, content, tonality and overall brand positioning.
To know all about this, one first needs to learn that…
1. How B2B Social is Different than B2C Social
A profound comprehension of the target viewers forms the basis for any successful social media strategy. In the B2B space, this implies that you have to know their specific industries, firms and decision-makers. LinkedIn Analytics, Google Analytics or social media listening platforms are some tools that can provide insights on audience demographics, interests and behaviors.
According to a survey by LinkedIn, 80% of B2B leads come from LinkedIn thus showing how influential it has become in this B2B social media industry. This thus emphasizes the need to concentrate efforts on platforms where your audience is active.
2. Creating High-Quality, Relevant Content
As they say, content is king, and this is equally applicable to B2B social media strategies as well. Sharing of high-quality and relevant content addressing pain points and needs of your target audience cannot be overemphasized. These may include blog posts, whitepapers, case studies infographics and videos.
This emphasizes even more that content marketing as a key driver of engagement and lead generation since according to Content Marketing Institute report;63% of B2B marketers said they strongly rely on it.
