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“Don’t take your buyer for granted, here are some insightful practices for you to build a buyer’s persona around your business.”  

Buyer’s Persona! What exactly is it, and how can you use it for your business? In contrast to brand ambassador marketing, creating a buyer’s persona is a highly impactful approach. Instead of investing heavily in finding a face for your brand, focusing on developing a buyer’s persona is a more substantial step for businesses. It elevates the value of the brand and aids in establishing a lasting legacy for the future. 

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