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Account-based marketing, also known as ABM, is focused marketing in B2B marketing. It helps you refine the audience based on various factors. Consider creating a campaign targeting IT Managers for a product-based company. If the reach is filtered based on the revenue, employee size, or even the industry, you still get a hell lot of companies. 

You need to sort companies that may be interested in the product the client is offering. This increases the time you invest in sorting companies that could have been utilized for a much better purpose. You get results, however, the time invested here is comparatively much higher.

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